BackPedal Privacy Policy

BackPedal Privacy Policy

BackPedal Privacy Policy

BackPedal Privacy Policy

BackPedal Ltd takes its data protection and privacy responsibilities seriously. Please read the following privacy policy to understand how we use and protect the information you provide to us.

BackPedal Ltd reserves the right to change the contents of this website, including this policy at any time, by posting such changes on the website. It is your responsibility to familiarise yourself with the conditions to ensure that you are aware of any changes. 

When we collect information from you

We collect information about you if you:

  • Sign up to our newsletter

  • Purchase anything from us

Information we may collect from you

Depending on the context in which we interact with you, the information we collect is likely to include:

  • Name and contact details

  • Details about your bike or ebike

  • Details of prior theft experiences

We may also collect information about your usage of this website as you and others browse our website (see section below on “Cookies”).

Use of the information we collect and its lawful basis

Your personal information will be used for the purposes listed in the table below. 

We will only collect, use and share your personal information where we are satisfied that we have an appropriate legal basis to do this.  We have also described the legal bases which we rely on in the table. 

The legal basis we rely upon will impact which rights you have in relation to your personal information (see section below for more details):

Purpose: Sharing with the police in the event of your bike being stolen

Legal Basis: The data subject has given consent to the processing of his or her personal data for one or more specific purposes

Where we rely upon a "legitimate interest" as our legal basis, we believe that our interest is not outweighed by any impact on your rights and freedoms; and we  use your information in a way which is proportionate and respects your privacy. 

Direct Marketing

You will be asked whenever you complete a form to provide your consent to confirm whether you are happy to be contacted for marketing purposes.  You can contact us at any time to unsubscribe from marketing, either by following the link in our emails, or by contacting
BackPedal will only retain the personal information provided by you for as long as is reasonably necessary for the purposes listed in this policy.

Sharing personal information with our service providers and other third parties

We share your information in the manner and for the purposes described below:

  1. with third party service providers to assist us in providing information, products or services to you, in conducting and managing our business and infrastructure, or in managing and improving our products, services or the website. These third parties have agreed to confidentiality restrictions and use any personal information we share with them or which they collect on our behalf solely for the purpose of providing the contracted service to us; 

  2. with our regulators, which may include the Information Commissioner's Office, and with courts and law enforcement to comply with all applicable laws, regulations and rules, and requests of law enforcement, regulatory and other governmental agencies;

  3. we may share in aggregate, statistical form, non-personal information regarding the visitors to our website, traffic patterns, and website usage with our advertisers; and 

  4. if, in the future, we sell or transfer some or all of our business or assets to a third party, or invite investment in our company, we may disclose information to a potential or actual third party purchaser of our business or assets.

We may transfer personal information outside of the UK and the European Economic Area ("EEA").  In the event that we do, we will take steps to ensure that your personal information receives an adequate level of protection (by putting in place appropriate safeguards, such as contractual clauses), or that we are able to rely on an appropriate derogation under data protection laws.  You have a right to request access to any safeguard which we use to transfer your personal information outside of the UK and the EEA. 


Similar to other commercial websites, this website utilises a standard technology called ‘cookies’ and web server log files to collect information about how this website is used. A ‘cookie’ is a small piece of information sent from our website to your computer to help us to identify you quickly. The information we collect allows us to monitor website traffic and to personalise content of the website for you. 

You can remove existing cookies from your device using your browser options, which are usually found in the 'options' or 'preferences' menu of your internet browser. If you want to block future cookies from being placed on your device you can also change your browser settings to do this. If you choose to have your browser refuse cookies it is possible that some areas of this website will not function as effectively when viewed.

You can find out more about cookies, you can visit  

To opt out of being tracked by Google Analytics across all websites visit

Facebook Pixel – These cookies allow us to create custom audiences based on our website traffic in order to market to them on Facebook. For more information about Facebook’s ToS please visit this link:

Twitter Pixel – These cookies allow us to collect user data through our website for purposes of creating tailored audiences based on our website traffic in order to serve advertising targeted to users’ interests and track conversions on Twitter, including the storing and access of cookies. For more information about Twitter’s use of cookies please visit this link: To opt out of Twitter’s interest based advertising please click here for instructions:

How we protect and store your information

Security: We have implemented and maintain appropriate technical and organisational security measures, policies and procedures designed to reduce the risk of accidental destruction or loss, or the unauthorised disclosure or access to such information appropriate to the nature of the information concerned.

Storing your personal information: We will store your personal information for as long as is reasonably necessary for the purposes for which it was collected, as explained in this privacy policy. In some circumstances we may store your personal information for longer periods of time, for instance where we are required to do so in accordance with legal, regulatory, tax or accounting requirements. 

In specific circumstances we may store your personal information for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your personal information or dealings.

Your Rights

Subject to certain exemptions, and in some cases dependent upon our lawful basis (see "Use of the information we collect and its lawful basis" above), you have certain rights in relation to your personal information:

  • To access personal information, together with an explanation about how and why we use your personal information

  • To rectify / erase inaccurate personal information relating to you

  • In certain circumstances to restrict the processing of your personal information

  • To object to the processing of personal information (where the lawful basis is "legitimate interests")

  • To object to how we use your personal information for direct marketing purposes

  • To obtain a portable copy of your personal information or have it transmitted to another organisation (where the lawful basis is "consent" or "performance of a contract")

  • To obtain a copy of personal information safeguards used for transfers outside your jurisdiction

  • To lodge a complaint with your local supervisory authority (in the UK, this is the Information Commissioner's Office). 

We may ask you for additional information to confirm your identity and for security purposes, before disclosing the personal information requested to you. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive.

Please note that it may be technically impossible to completely delete your information because of back-ups and records of deletions.  However, any remaining traces of your personal information will be stored securely and will not be subject to routine access.

We will only perform the activities outlined above to the extent that such activities will not compromise privacy, security or any other legal interests.


If you have any questions, comments and requests regarding the use of this privacy policy, please email