About us

James Dunn
Co-founder
Most traumatic bike theft:
Leaving the garage door unlocked as a kid and having all the family bikes nicked whilst we slept. I was not allowed to forget that very quickly!
Background:
I grew up working in bike shops and I've commuted by bike for over 15 years.
Previously, I ran a startup making the world of funerals a better place for bereaved people.
Richard White
Co-founder
Most traumatic bike theft:
As a resident of Cambridge (the unofficial bike theft capital of the UK) I've got more stories of theft than you can shake a stick at!
Background:
I've built a career assessing innovative technology and advising blue-chip clients on how to utilise solutions in new markets. Bike theft is the perfect area for tech disruption and I can't wait to make a dent in it.

Have you got what it takes?
We’re looking for experienced professionals to join our network.
Well-paid rewarding work that helps your local community.
No hours or availability commitments required.


We’ve got no active roles. BUT, if you think you can bring something to BackPedal drop an email here. Put some effort in. Our in-house AI checks for authenticity, hard work and conscientiousness 🧐