About us

We love riding.

And, as riders, we know full well the issues we face just doing what we love.

Our mission is to fix bike theft so you can ride with freedom.

We love riding.

And, as riders, we know full well the issues we face just doing what we love.

Our mission is to fix bike theft so you can ride with freedom.

We love riding.

And, as riders, we know full well the issues we face just doing what we love.

Our mission is to fix bike theft so you can ride with freedom.

James Dunn

Co-founder

Most traumatic bike theft:

Leaving the garage door unlocked as a kid and having all the family bikes nicked whilst we slept. I was not allowed to forget that very quickly!

Background:

I grew up working in bike shops and I've commuted by bike for over 15 years.


Previously, I ran a startup making the world of funerals a better place for bereaved people.

Richard White

Co-founder

Most traumatic bike theft:

As a resident of Cambridge (the unofficial bike theft capital of the UK) I've got more stories of theft than you can shake a stick at!

Background:

I've built a career assessing innovative technology and advising blue-chip clients on how to utilise solutions in new markets. Bike theft is the perfect area for tech disruption and I can't wait to make a dent in it.

We love to hear from talented folks!

We love to hear from talented folks!

We love to hear from talented folks!

We’ve got no active roles. BUT, if you think you can bring something to BackPedal drop an email here. Put some effort in. Our in-house AI checks for authenticity, hard work and conscientiousness 🧐