About us
James Dunn
Co-founder
Most traumatic bike theft:
Leaving the garage door unlocked as a kid and having all the family bikes nicked whilst we slept. I was not allowed to forget that very quickly!
Background:
I grew up working in bike shops and I've commuted by bike for over 15 years.
Previously, I ran a startup making the world of funerals a better place for bereaved people.
Richard White
Co-founder
Most traumatic bike theft:
As a resident of Cambridge (the unofficial bike theft capital of the UK) I've got more stories of theft than you can shake a stick at!
Background:
I've built a career assessing innovative technology and advising blue-chip clients on how to utilise solutions in new markets. Bike theft is the perfect area for tech disruption and I can't wait to make a dent in it.
We’ve got no active roles. BUT, if you think you can bring something to BackPedal drop an email here. Put some effort in. Our in-house AI checks for authenticity, hard work and conscientiousness 🧐
